The Power of Medium’s Custom Domain

Why you should be using one in Medium.

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On 29 August 2020, Ev Williams announced that the custom domain feature would be brought back to Medium for “portability and brandability”. In early 2021, this feature is finally back to Medium!

So, the question now is, should you be using a custom domain for your profile or your own publication? In this article, I will explain the power of branding and show you everything that you can do with a custom domain in Medium.

Branding

Broadly speaking, branding defines identity. In the context of a company, it includes the company’s mission, values, and what makes the company special and unique. Likewise, in Medium, it includes everything that your readers can see (profile photo, publication logo, fonts, colour, etc). It has to do with how the reader feels about your content. Branding is essential for any business growth because it can create brand loyalty. When you gained any followers in Medium, they will keep coming back to read your content if you have a good branding strategy.

Since there are so many writers and publications out there in Medium, you will need to make your brand easy to remember. In my opinion, other than writing high-quality content consistently, one of the best ways is by using a custom domain…